access+
People with disabilities face barriers everyday.
What if your bank card could notify people of your specific needs?
HSBC Access+ card holder purchases a cinema ticket. The cinema is immediately notified about their specific needs through the booking system and provides all necessary equipment and assistance on the day of the show to ensure a seamless experience.
How?
Digital onboarding experience helps to identify particular needs.
shows how the bank account integrates in a customers life.
Bank card that doubles up as a disability identification.
Brand new card designs inspired by disabled artists (available for everyone).
Collaboration with local businesses
Stickers on windows demonstrate the support local community has for people with disability and promise accessibility at the highest level.